Data protection and E-Privacy

What does a data protection and e-privacy lawyer or a data protection attorney do?

Data protection and e-privacy is quite a trendy topic. A data protection lawyer or data protection attorney, or we can also call it a GDPR lawyer, provides competent assistance in the area of data protection and provides solutions to the challenges of data management and processing.

Data protection is a top priority area, so a data protection lawyer proactively helps their client achieve data protection compliance and avoid fines.

In addition to providing advice in the area of data protection and conducting data protection audits, a data protection lawyer can also assist in drawing up documents (privacy policy, privacy notice and data protection records) and in representation before the National Authority for Data Protection and Freedom of Information and in litigation.

Our law firm has a decade of experience in the area of data protection, so it is aware not only of the rules of written law and of the GDPR that has recently become trendy, but also of the governing practice of the data protection authority.

What activities does our law firm do with regard to data protection?

– Preparation and review of data protection systems, GDPR advising;

– Representation before the National Authority for Data Protection and Freedom of Information (NAIH or DPA) and courts in connection with personal data handling issues and cases involving data of public interest;

– Drafting and review of data protection policies, privacy policies and cookie policies;

– Preparation and review of websites’ and webshops’ privacy policies;

– Advising in connection with advertising law issues (direct marketing, online marketing, E-privacy), offline and online prize games;

– Data protection impact assessment;

– Provision of Data Protection Officer (DPO);

– Handling and notification of personal data breaches (incidents);

– Data protection and e-privacy education, compliance;

Since data protection has received a lot of attention also in Hungary in the past years, let’s say a few words about some of the terms used in the area of data protection, really only as an outline.

What is GDPR?

GDPR is an acronym composed of the initials of the General Data Protection Regulation. The GDPR is used to protect the personal data of EU citizens and to ensure their rights related to their personal data, including details of data collection, management, processing, storage, deletion, use and transmission. 

What is the e-Privacy Regulation?

The e-Privacy Regulation (Electronic Communications Data Protection Regulation) will be a regulation on the management and processing of personal data and the protection of privacy in the electronic communications sector.

An important part of the European Union’s data protection reform will be the e-Privacy Regulation, for which the original aim was to enter it into force at around the same time as the GDPR, but the legislative process had been significantly delayed and the latest draft was not adopted in November 2019 either.

What is personal data?

In the context of the GDPR, data protection also prioritises this definition. Any information relating to an identified or identifiable natural person or which may lead to the identification of that person is considered personal data.

It is important that in addition to obvious examples (e.g. name, address, mother’s name), the email address containing the person’s name even if the address belongs to a company, location data, an IP address and even a cookie ID are also considered as being personal data.

The above is an outline description of the subject of data protection, but during a personal consultation we’ll give you a detailed view of everything, more complete than described here.